Como uma inteligência artificial pode impactar o SEO?

[{"selector":"#anim-02530d0a-54f0-4645-b767-6c2e47cbaa64","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b3956dd-5aff-42b2-a005-3fb3ee179c01","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c8369b66-0a4c-41ba-a0df-427fdca0d26f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-896d8977-2378-4066-bf77-92c3e3cc3369 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(12.765343457011816%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] CONFIRA Com a chegada e popularização das inteligências artificiais, é inevitável que muitas mudanças aconteçam durante sua integração aos mecanismos de busca, o que também propicia o surgimento de mitos sobre IA. Sendo assim, quais são os principais impactos notados no SEO?

Ameaça ao SEO?

[{"selector":"#anim-b4fd6e37-3220-4d04-af09-a72c4bc439a4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-570a6e07-9c56-4323-afc0-fb1f82d1667b","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-341be8d9-0085-4a3e-bae3-eeec843619b1","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53748ba4-fbba-41d3-8268-4d525cf6252a","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5aad3319-9b8d-480b-9b3f-9899afe4fe61","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f85487d9-779a-4617-a847-c767c9ee0ca0","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93f1f452-d58a-4fda-8ce3-827cb0686f3f","keyframes":{"transform":["translate3d(-116.07143%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As IAs causaram impacto significativo para o campo do SEO, mas não representam uma ameaça. Esse é um dos mitos mais difundidos. Na verdade, elas podem ser utilizadas para otimizar as estratégias e até mesmo o desempenho de um site. Veja a seguir as principais possibilidades!

Chatbots

[{"selector":"#anim-0b662981-5d2a-4791-84f1-81f2bacb050c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-10.60332859725294%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7ea46fbe-899f-4b5b-9556-2a7d5fcd2c4d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8e1c95b-63f5-4aa0-90e7-8397c097e868","keyframes":{"transform":["translate3d(-114.95328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a30010ed-4e5a-48bb-9958-d31a768448ba","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1625786-04ef-4d14-a489-2ba35b9419dd","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a508617-3d49-47eb-ae48-69e449fd14a0","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a43e6b00-10c3-407a-ba1c-2def15073942","keyframes":{"transform":["translate3d(-114.28572%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As empresas estão usando chatbots e assistentes virtuais baseados em IA para melhorar a experiência do usuário em seus sites. Isso pode afetar indiretamente o SEO, uma vez que a satisfação do usuário e a retenção de visitantes são fatores essenciais para classificação nos buscadores

Análise de dados

[{"selector":"#anim-cab4802f-66e0-49c9-8a20-5cdd66c09539 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(23.731774659995793%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-28613e35-3160-441a-bf37-359019c4474b","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a339126b-8134-4d64-adfc-e94ce1027e5f","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac475f1f-a2d5-4463-a059-c7de3bcc2e0c","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9850bb9c-5616-45e3-ba2d-3a8272cf0eab","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b4889c74-68c9-41f5-953d-6a8c11de3817","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-493e7392-5581-4a2f-bfa6-a4f7c1c3487e","keyframes":{"transform":["translate3d(-114.28572%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As inteligências artificiais conseguem processar grandes volumes de dados em tempo real. Isso permite que os profissionais de marketing identifiquem tendências emergentes e ajustem suas estratégias de SEO de acordo com elas.

Estrutura de pesquisa

[{"selector":"#anim-f3996a5d-f231-4167-8ce4-dc1120b8c383 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(18.532195093138952%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-80f0c8fe-3350-4aa3-a7be-3cd1e17e186b","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67bdfef2-ca81-40f3-b649-a65b6facb8cd","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e2fe873-4d20-401b-b761-302090d855c0","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab33d4d5-d5ab-441f-9663-832357ac403c","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28c7644e-5bf8-4a8f-a62b-7a702a5d7774","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2514506-4e9a-4d04-b9dc-d517408bdf3b","keyframes":{"transform":["translate3d(-114.28572%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Algumas empresas estão experimentando a criação de conteúdo gerado por IA. Para garantir a construção de conteúdo de qualidade e com relevância, é importante utilizá-la apenas como artifício para direcionamento de pesquisa e outras tarefas mais simples, pois o Google prioriza conteúdo autoral.

Questões técnicas

[{"selector":"#anim-4421b330-2c40-4265-9a4a-549e1c8a701d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5ef41aea-d471-4adf-ad40-5a1dc799a032","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfa93d48-4730-46e2-ac66-d26b17ce9a15","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78e5ce99-e74a-4135-bf14-ce346cff7dd6","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fd0616e-34c3-44da-9d5e-ec9b050813f6","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-58434783-d805-477c-bd19-bbaf0a458d85","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6e9f6a4-5f03-4c58-8f4d-2663cb654d70","keyframes":{"transform":["translate3d(-114.28572%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As IAs também são usadas para identificar problemas técnicos no site que podem afetar o SEO. Alguns dos exemplos mais comuns são links quebrados, tags ausentes ou lentidão no carregamento da página.

Saiba mais sobre o assunto!

[{"selector":"#anim-0d0df7fc-812b-40a4-bfbd-fc59c5ced103 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f36789b2-5479-4994-badf-73e073ce0c23","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fbfb74d-0524-494f-9883-a7bf846b3939","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64ee7376-903a-4c4d-a455-c979a13892f2","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fb1d05b-925b-46ad-a115-bf0a49b90e68","keyframes":{"transform":["translate3d(-118.63117%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ac0340c-2250-4cca-be6e-9d982e4df17d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a247320-a0fd-46c8-9d1e-0ac20d4a19e5","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e15760a4-5cb0-44a1-bb5c-dd7a510ce3e8","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Quer saber mais sobre o impacto das IAs e o uso do ChatGPT em um projeto de SEO? Então, continue a leitura no artigo a seguir: CONFIRA