SEO para apps: conheça o ASO!

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[{"selector":"#anim-52c76233-cac5-40f9-b1e3-d8be25625561","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f976aa8-387d-4081-90db-e281bfeaaec5","keyframes":{"transform":["translate3d(-117.32027%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a86fd9e3-c4a9-4c5c-86bd-562543263a00","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-104c0490-3aff-4288-bb9b-6ada47a00904","keyframes":{"transform":["translate3d(-421.33342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] ASO (App Store Optimization), o SEO dos aplicativos, é focado no ranqueamento em lojas como Google Play e App Store. Ele é a chave para ser encontrado por novos usuários. Ver mais

[{"selector":"#anim-fb6412a3-1808-4fdf-974f-eda3b462e2a5","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd64b4fc-6c97-4d47-9246-0b60001f7673","keyframes":{"transform":["translate3d(-118.21306%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96235bf7-2bbe-481d-915d-89a41e7f8f8b","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d34f4626-ffb3-4a34-8059-9c9a5d4ef9a0","keyframes":{"transform":["translate3d(-421.33342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O principal objetivo é melhorar a posição do app nas buscas das lojas e aumentar os downloads orgânicos, resultando em mais alcance e engajamento. Ver mais

[{"selector":"#anim-9ed8f6d9-0cf9-4486-b24a-634731ab0336","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea25d837-586a-4053-8261-056ee01c96cc","keyframes":{"transform":["translate3d(-118.21306%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86b0c35e-e42d-42fc-9054-14db01798b2b","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-684ae0be-45d1-479c-ba6e-25e702de6f4b","keyframes":{"transform":["translate3d(-421.33342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O ASO é um investimento que vale a pena. Ele aumenta a visibilidade, reduz o custo por aquisição e gera crescimento sustentável. Ver mais

Importância do título e nome do app

[{"selector":"#anim-b22c9a3f-97ad-48d5-a3f3-abada043933d","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6248a247-4b5e-4c08-8ab9-449be754a364","keyframes":{"transform":["translate3d(-115.59633%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbd8b063-3c61-444b-9993-658c31df416e","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-980faf3b-291b-48e1-82c6-b14d4dfeb23d","keyframes":{"transform":["translate3d(-116.10739%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d87471b-6d32-4fba-9102-7edd918a2000","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-5923701f-d5ff-45e0-bcdc-978462d7ef23","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0de7bd1-2ee0-4991-aae8-cfe3a7717321","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O título é o primeiro contato do usuário com seu app. Escolha um nome relevante e fácil de lembrar, com palavras-chave estratégicas. 1 Ver mais

Descrição e palavras-chave

[{"selector":"#anim-bcbd767a-7f7b-4c9b-bc8b-0aae49a8d3af","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9121b4f-6d70-4a0b-bd43-302d5a4d8699","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65ce7014-f589-4473-a4d1-70ceb9646480","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-031867c0-25cc-45ee-b359-01eb8c564cf5","keyframes":{"transform":["translate3d(-116.10739%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5eebb90f-e496-4daf-872a-6442ef5da922","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-1c20e7d7-d8f8-4d87-ad92-92638a962e4d","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73514bdb-e780-4d07-99f3-a965f6cbe362","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Uma boa descrição pode convencer o usuário a baixar seu aplicativo. Use a descrição para destacar funcionalidades e incluir palavras-chave relevantes para as buscas. 2 Ver mais

Ícone e elementos visuais

[{"selector":"#anim-bc745bd0-8c02-4d66-a0a2-7263fa1eb1c2","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c24601d1-27ef-495d-88c7-37e3ad0a96a2","keyframes":{"transform":["translate3d(-114.67891%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d56611f-118b-445f-a4ad-49d9d5cc7e54","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ba035992-0a77-4680-95f3-b796f160f9d3","keyframes":{"transform":["translate3d(-116.10739%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-083c45be-cdaf-47ba-9a59-c6b0cf121b21","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-3ee04cf8-b17d-4d1f-a231-66d45a840c6b","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90e4f212-251b-4c1c-97ab-9f946063b8a9","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A primeira impressão visual é fundamental para atrair usuários. Um ícone atrativo e screenshots/vídeos do app em uso ajudam a aumentar a taxa de cliques. 4 Ver mais

Avaliações e comentários

[{"selector":"#anim-3140a249-f734-4778-bfb6-549b56e64c76","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebb335ee-5b05-42c5-acef-e8fc75e43adb","keyframes":{"transform":["translate3d(-113.63637%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7090f733-7ddf-4694-91a4-1824ea7d9784","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23fa86d9-1ec4-4c67-a94d-593fcb281f04","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-250812a3-c247-409c-8c86-528c5b2eb292","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-b479bcac-3238-48cc-bbfb-60634a728879","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa94a6ab-cadd-4c6e-962e-a3d5dac790dc","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Incentive os usuários a avaliarem seu app. Boas avaliações e feedbacks positivos influenciam a decisão dos visitantes e o ranqueamento. 5 Ver mais

Downloads e atualizações

[{"selector":"#anim-0b7afb12-1813-48b0-bc25-13a2e4912b45","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5f6d32b9-e34a-42c3-96f3-39138b1ee0b5","keyframes":{"transform":["translate3d(-113.63637%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b4b6834-4741-44f6-8620-ae4ea433fac9","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ef28438-50d0-45b6-a2f5-696ea7c057ae","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b87df60-6ad4-44cb-a75a-630e5b480888","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-5fd9ed10-c4bb-47f1-8308-69e5683f1c04","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5df05419-c0bd-494d-bda1-ed49e26b94c6","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mantenha o seu app atualizado e atrativo. Aplicativos com mais downloads e atualizações frequentes têm um melhor desempenho nas lojas. 6 Ver mais

[{"selector":"#anim-4f9727e9-a094-420d-8d39-6d23a168f732","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af9b389a-1055-4605-b408-0c0af0430473","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ddebfad-1635-463b-b2a8-171694b0f4af","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8854d740-d97a-4917-b682-d3d49ec5834c","keyframes":{"transform":["translate3d(-325.33339%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Quer saber mais sobre as novidades do mercado? Acesse o site da Gear SEO, confira mais conteúdos como esse e fique por dentro do que está em alta quando se trata de SEO. Confira! Saiba mais