Perenidade de conteúdo: por que investir nela em um projeto de SEO?

[{"selector":"#anim-0b1b196e-7c3a-4b1c-b042-70a009e4a691 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0658141036401503e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f12b5874-4042-4b5b-a61c-7fba1bee9a0b","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ca0c4a5-52c7-4cbd-ac79-0b1e68d905d9","keyframes":{"transform":["translate3d(-116.16162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfd14eed-5543-4c3e-a1ce-a05c05c7b1c8","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afede58e-b8ec-4012-a41f-9d375a212d98","keyframes":{"transform":["translate3d(-367.53247%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c8f7fd7-d15e-45e8-a45d-eed1bef0f51a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f23435d7-8d2c-4fa7-bc64-5d0d19534751","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A perenidade de conteúdo nada mais é do que a produção de um texto com assuntos que são pesquisados pelo público constantemente. Ver mais

[{"selector":"#anim-7748684a-ae24-428f-90a5-b10916cb52a1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4ff2eed6-7e79-4a17-bbc4-b7f92998a1f3","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-864853d3-180b-49d7-84e0-2be06b3315c1","keyframes":{"transform":["translate3d(-114.95328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-666fe3a2-a8a3-44de-910f-2f65367af18f","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d05ae998-92cd-47e7-9caa-706af04d976f","keyframes":{"transform":["translate3d(-367.53247%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c878017-5e4a-4716-b590-31353b2320a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbf4989a-a9e2-4683-8945-738a31e9af3b","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Um conteúdo perene tem bases mais estáveis por ser constantemente pesquisado. Então, ele comumente aborda assuntos que não mudam com o tempo. Ver mais

[{"selector":"#anim-2e67977c-754d-442c-a977-f3c5af6a3042 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0658141036401503e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9390e288-9a68-48e5-a889-37beec9448e0","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49a3026e-31d8-4bc1-9a72-8e0e16828de4","keyframes":{"transform":["translate3d(-114.95328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-132b15ef-1431-464e-9957-e09837d0b4c3","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4092b03a-2c3a-4ed9-bfdc-58f1b697b5ba","keyframes":{"transform":["translate3d(-367.53247%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf7f1b58-de38-4360-add4-a13150c33a9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a82b37a-283c-4bab-8c48-9cc9b475e0d1","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mesmo sendo estável, esse texto de SEO precisa ser atualizado. Isso ajuda a adequá-lo às métricas dos buscadores, mantendo-o útil para os usuários. Ver mais

Perene x viral

[{"selector":"#anim-103377fc-beb0-4c7e-b756-d12b0a45bfb6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-01ad2147-9948-4857-bb44-a9b367d869e5","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca52aaec-0b74-4ced-97d9-fb9c1cd4554e","keyframes":{"transform":["translate3d(-97.09091%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5946513-d96c-42c2-96e4-396ead09a03f","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a4b3c3a-79f2-4de1-843f-520d89616b84","keyframes":{"transform":["translate3d(-127.11865%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5865c80d-dcbf-4cf3-b7a2-83455e6c2869","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70f7daa7-b778-4ae8-be38-08b217771db4","keyframes":{"transform":["translate3d(-116.38226%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f774913-1ae8-419a-adeb-0a70d0adddb8","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c939a38-fd25-462d-99d0-d912e603c6e4","keyframes":{"transform":["translate3d(-472.72726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06dedfdc-013b-4182-ae94-111806dfe6ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73d37a76-fd3e-45f1-99ae-cb776699ae1b","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O conteúdo viral fala de uma tendência, ou seja, algo momentâneo que normalmente gera interesse por um curto período. Já o texto perene capta a atenção por um tempo indeterminado. Ver mais

Benefícios

[{"selector":"#anim-24b2ef0d-5255-40e3-bd64-549cdf85ae86 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7a8c5a8f-dcb3-414f-ac5d-2882f9ebabf2","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ef0c22c-34d4-4d2a-bc1b-37fdc8354803","keyframes":{"transform":["translate3d(-97.09091%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c8da282-d565-4453-83df-53e31bcd8d84","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92596164-1b9d-4e57-9001-7c5be8e2b440","keyframes":{"transform":["translate3d(-127.11865%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecb171c2-f068-4adb-a466-0522daf5699d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fd18e32-7931-4799-8437-8775cacdcc2e","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9b4b68f-942d-4da8-9419-65a727aa293b","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-534f526c-5fd4-472d-80fb-a337ad08ed38","keyframes":{"transform":["translate3d(-472.72726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4d916c3e-1fbb-45da-9f65-1ea3b865e645","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e496db54-43f4-40be-9c77-b8e9b506bcde","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Então, por que apostar em um conteúdo perene? Dentre seus benefícios, é possível destacar o ganho de volume de busca, o fluxo constante de tráfego e a possibilidade de uma pesquisa mais elaborada. Ver mais

Descubra outros conteúdos!

[{"selector":"#anim-00bf6b16-2285-4aee-b183-db3bfc28a8cc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4774ec97-de2c-40b1-8293-94436894024c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62174499-26bb-4880-b88d-5563de2b2979","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-343b8226-305c-43ab-9e3d-23e35509168a","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebbb905a-583a-4a8f-86af-74296e6cd62d","keyframes":{"transform":["translate3d(-116.01307%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82468ebd-b63b-4027-8d2f-8bd2c6174934","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bce39ea1-fcca-4741-ba15-36219a31fc3c","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8505e8b3-b053-433e-a5dd-76ff00eac2a1","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Depois de conferir mais sobre a perenidade de conteúdo, acesse o blog da Gear SEO e expanda seus conhecimentos no universo de SEO! CONFIRA

Mais conteúdos

[{"selector":"#anim-b7d3d64b-2701-4cf6-8f1b-e1e360f40d4b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ee6513e-e0d1-4667-8183-7e24fabe0f43","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b50e549-6864-43c3-95cd-f9cbb0d3616d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e891f8af-aee3-43fa-8589-95745447aa96","keyframes":{"transform":["translate3d(-132.43245%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8a2b985-7423-487c-b12e-101ff1f44724","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-034e9e54-831a-4cb5-bfed-ba4666231175","keyframes":{"transform":["translate3d(-263.97057%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3fd7e6c8-625d-4374-ac5c-f82910f9bd6d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f736670a-2b9c-4d42-8155-75a0ae4e692c","keyframes":{"transform":["translate3d(-249.32433%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e752d08-72e4-4954-9dbf-a2c2e3f72913","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c4a0ed1-e996-4455-9987-1275bfe824e4","keyframes":{"transform":["translate3d(-143.18182%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Agência especializada em SEO Saiba tudo sobre o Google Analytics A importância do trabalho Off-Page