Google Search Console ou GA4? Saiba as diferenças e qual usar!

[{"selector":"#anim-2d825bdb-1002-4e83-9284-050c297ea7fd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fb1130c4-3343-4f01-a5a8-e9015785fe29","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27f9d350-aa67-4ec4-a52f-4e30d26a270d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4b5cf48-0948-4645-9965-7a0f2cbc95a3","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3cfd721-5152-45c9-8ae5-44acbbe90d56","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c83a52b8-61c4-4ece-a7af-78d00db15a57","keyframes":{"transform":["translate3d(-367.53247%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cbbdfa2-6c73-4596-9ec2-9aa7618ec4c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-03ca6d63-bf7c-461c-b9bd-967203517258","keyframes":{"transform":["translate3d(-593.33322%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] As ferramentas GSC e GA4 são usadas para analisar sites. Ambas fornecem insights valiosos, mas têm propósitos diferentes. Entenda as distinções para o SEO! Ver mais

Google Search Console

[{"selector":"#anim-e79a1ddc-093d-4bc9-a2e5-6c9f6dca1a09","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-454a84ed-30ac-45c3-8670-e25146274256","keyframes":{"transform":["translate3d(-122.83105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb71eea7-cecf-4c64-83bd-916da1586542","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b3844ef-a65c-46f5-9a17-749371a6592a","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cb261c6-42d7-4b27-82b2-668d841861f6","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55b58e96-689f-434a-97ac-db3e6a6c9eea [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-621624c9-ca0b-4e07-aa8c-11f23adb6692","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eac9abca-7da6-4311-9f1e-fd380e1c87d2","keyframes":{"transform":["translate3d(-472.72726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8ccaabc-9f95-4148-8124-1e78615f8f62","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84ac6338-83c6-4d01-9656-8e3a0521c625","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O Google Search Console (GSC) oferece dados sobre impressões, cliques, consultas de pesquisa, posição média, problemas de indexação e Core Web Vitals. Ver mais

Google Analytics 4

[{"selector":"#anim-8600eee4-6524-47c6-9ec5-0f20aaf5b7b7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8f9fabfb-7702-47be-8de3-c429e664762d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab11c936-1494-4726-82fb-781c067ddc59","keyframes":{"transform":["translate3d(-122.83105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0f9809e-53cd-4db9-8694-70a2fbe0929b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27fc373a-426c-445e-862a-394acba34d06","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-633aa313-9326-42e3-9ce7-0285ec86b78f","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e275cd27-5a49-45f9-8d21-aa010f864fab","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b61b0180-2df2-40dc-8375-400981b2c615","keyframes":{"transform":["translate3d(-472.72726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fcb07622-461c-4938-a390-a2c0828cd448","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a71ba0a-253e-4bcf-af65-6d224beddb85","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O Google Analytics 4 (GA4) oferece informações sobre sessões, usuários, eventos e taxa de rejeição. Ele foca no comportamento dos usuários que acessam o seu site. Ver mais

Aprenda mais

[{"selector":"#anim-3783d4fb-386e-422d-bea4-320921658dfa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-59b3c0d9-b137-4dd1-b644-e408d08c9a4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c19204bb-29ff-433e-a5a8-3d58db092b04","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e199d2bb-e9d2-4d7e-ab6b-0b37c36ad77d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98a4d47f-53f5-403a-b0a8-65e86f109192","keyframes":{"transform":["translate3d(-120.85106%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8882a653-f490-4d0a-bfdc-6f2213c83e31","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c381e08d-8e3c-4c4a-a206-46da470714e6","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72968694-fb99-4bd8-a9e0-f0183e9854db","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Confira dicas de outras ferramentas que podem te ajudar a melhorar o SEO do seu site. CONFIRA

[{"selector":"#anim-f133b0ad-27f8-410c-98f6-9245bdc316a8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-53216e58-8220-4714-9ac8-30bcfbcc8a2f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c8fe1ea-464a-4e2d-af1a-9971b9590427","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec63fc34-98b4-4f72-b763-1cd0c8585c48","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3689405-58a0-4433-ab68-7d8f2ac3ab58","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57786301-c6e3-4e4f-95d1-2404affc4272","keyframes":{"transform":["translate3d(-472.72726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbf67a83-4376-4af0-9407-f2cc5344d088","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e33101f2-58f2-438c-ad4b-26e4c35f86a0","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O GSC foca em cliques de pesquisa e pode consolidar os dados das páginas com os redirecionamentos, enquanto o GA4 é baseado em sessões e eventos e trata dados separadamente. Ver mais

[{"selector":"#anim-36b50ca0-f7e2-426d-92a9-1c0dd290e0ee [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.800307475069722%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-846e3ee7-5167-4b93-8824-364f50d9c313","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-856b3055-497e-4752-b293-5a18bcb8de11","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45882fce-7b8b-441c-9002-b01db9f5ade1","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56c04245-bba3-483e-8653-5c456e7fba39","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-270615ae-ab3e-41a5-8e69-0f31ae33ff59","keyframes":{"transform":["translate3d(-472.72726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c17788e-1d2b-45f7-aadf-34e7c734a8b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15aa7b9e-ee52-43de-8619-bf094e05706a","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O GSC é excelente para monitorar o desempenho nos resultados de pesquisa do Google, identificar e corrigir tanto problemas de rastreamento quanto de indexação, analisar consultas de pesquisa e CTR. Ver mais

[{"selector":"#anim-a92d5ba1-dd84-446b-ac82-46c3fdbedd03 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b5c16fec-9790-49f2-8707-0bb8d2dc3d49","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fe11ff8-aa3c-4a95-92ff-3cf037b577a5","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccdbe237-e677-48ff-8c82-2f819f3a5e44","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-945d5b24-d8ac-44db-97e0-aed5d5f515b3","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8227dc9-a75e-4a87-9568-fe9eea793029","keyframes":{"transform":["translate3d(-472.72726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b3169f54-1332-4f10-900b-1580c93a8bdf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84e4f5ff-ca1a-45c4-922e-3e4217ac28e6","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O GA4 é uma boa opção para entender o comportamento dos usuários no seu site, medir conversões, otimizar funis de vendas, analisar fontes de tráfego e segmentar públicos. Ver mais

É possível usar os dois?

[{"selector":"#anim-a01c57fe-551e-4a65-a67e-3ab2a6e5f322 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2f530864-3586-4b83-ab33-aaf29cebba5b","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d92d102-823a-4fc8-b922-0766b03c58f2","keyframes":{"transform":["translate3d(-122.83105%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca860bca-e8a3-4aa3-8eec-6011284896a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4afd2995-bb9f-467b-a209-5430dc38f3d7","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89803db3-e591-48fb-a8ea-b41aa1fb8079","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7838e265-1309-428c-a80d-942a423d2a2c","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-430a3ded-8fce-4bf4-a4bf-b5528bc04dcd","keyframes":{"transform":["translate3d(-472.72726%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d528dd43-8bcc-483a-84da-2845e8c029cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db583f4f-11a0-439a-84ca-42222d11ce26","keyframes":{"transform":["translate3d(-591.66655%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sim, GSC e GA4 são ferramentas complementares e podem ser usadas em conjunto para dar uma visão completa do desempenho do seu site. Ver mais

Saiba mais

[{"selector":"#anim-8226ee3a-340c-4481-836a-e426f00a6c3e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-310a0e84-58ba-4dea-a23c-eef963237a86","keyframes":{"transform":["translate3d(-112.65823%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-922ec22b-6f4c-44a9-9f4a-c924655d34c4","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e3f77d6-8442-4ecd-933d-d2de3aa79d5a","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21963b12-daf5-4403-8b16-e706c1d06762","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60d5b684-8e2e-4251-8260-b4f8f39fc7d0","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba mais sobre ferramentas de análise no site da Gear SEO e conte com os especialistas para obter todos os dados relevantes de uma estratégia de SEO. Acesse o site e comece seu projeto! Saiba mais

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