5 informações que você precisa saber na hora de escolher links internos

O que é um link interno?

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[{"selector":"#anim-8771c7a3-ba56-4e87-97cb-45a8bc5c211f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(11.900997932316967%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9bb94473-a3a0-4797-acf1-c2fd895ec1dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b70512fd-1883-40f6-9c15-62489baafd05","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f26d19c-aacd-4ecc-bdcd-c2c31434fa2a","keyframes":{"transform":["translate3d(-116.33987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49e0cf88-7cd2-4fbf-836e-b5db0343baa9","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5998ab29-d54e-4f37-be75-26b269b557c9","keyframes":{"transform":["translate3d(-367.53247%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f14998f-ca8a-4c93-8505-0153243aff95","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0f06dd5-457e-40ce-b358-924a51915d6f","keyframes":{"transform":["translate3d(-593.33322%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Na hora de escolher os links internos, é muito importante ficar atento a alguns fatores para garantir a boa experiência do usuário. A seguir, veja 5 informações que você precisa saber para fazer as escolhas corretas. Ver mais

1 - Selecione um link relacionado ao conteúdo

[{"selector":"#anim-0d856581-be6e-4c18-8aae-ce22ffcb4678 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-1.0658141036401503e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1451c2f8-1b93-4191-bbd3-79ed1a5160a9","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5661d69a-4d27-4c2f-979a-076887883609","keyframes":{"transform":["translate3d(-97.46031%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-065cc48c-51e5-412a-b261-c385299e8776","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ebec3866-9af5-4be5-948f-0e3427b89835","keyframes":{"transform":["translate3d(-117.45455%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d82df2fc-f873-47bd-a710-567deb82637a","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82192f52-be18-421c-aa66-d33e56730eb0","keyframes":{"transform":["translate3d(-118.46154%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75e0d7c5-2b64-410d-aca8-5351acd1af62","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96b1fc36-cffe-433a-9fd7-e982ca77d18e","keyframes":{"transform":["translate3d(-511.68833%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-455145a2-e655-4d90-9a72-25005ac84b80","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f7cbbe9-a9c5-48a7-826a-49b639c79c5c","keyframes":{"transform":["translate3d(-641.66658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Garanta que o conteúdo do link interno tenha relação com o texto no qual está posicionado. Assim, de fato, ele é útil ao leitor. Ver mais

2 - Escolha um texto âncora claro

[{"selector":"#anim-a875ea94-36f7-4b70-bddc-29e5939f87f0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1a1c19de-dbb1-4cd6-8cdf-b644c037baac","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f8318fb-6630-44f9-a983-db900854a176","keyframes":{"transform":["translate3d(-97.46031%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7e72956-3f5b-4c9c-9ef4-7b6ad14af627","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-414180a8-dd49-4167-995f-01f7290fa448","keyframes":{"transform":["translate3d(-117.45455%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fdb74f3-42b1-4694-b8c2-a68599262914","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd7fcdf9-47e4-446f-93cf-80cd3c293636","keyframes":{"transform":["translate3d(-115.38462%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3429cd97-5aa9-4d97-ace3-107b4d00af31","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95f0c277-6e38-495c-a008-04f9856a925b","keyframes":{"transform":["translate3d(-511.68833%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-292883b6-4f20-4e65-918d-bdd0f95966b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d22d260-ae58-496e-ac37-1dc88a5c8416","keyframes":{"transform":["translate3d(-641.66658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O leitor deve saber de imediato o que vai encontrar ao clicar no link. Por isso, o texto âncora (palavra ou expressão em que o link será adicionado) deve corresponder ao conteúdo da página linkada, direcionando o assunto desde o começo. Ver mais

3 - Destaque o texto âncora

[{"selector":"#anim-8fe152b2-c224-4729-ab64-40a4de2b58dc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ad4b9009-9e27-4914-bb18-03d913812b30","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1b395a8-09b1-4631-84b3-6d1e22c22e04","keyframes":{"transform":["translate3d(-97.46031%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-556978a9-da60-4e14-a455-277812192457","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15cd806b-7a31-451d-9d5a-b38f3129571e","keyframes":{"transform":["translate3d(-120.96071%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1226c68-fc6a-47e7-9ff3-532e2c4f74fa","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8acbb73c-b61d-4263-a9bf-2697fe714827","keyframes":{"transform":["translate3d(-115.38462%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a39cbb0a-2be7-4f40-b6d1-74ac0ddf99b9","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62026aa9-3eb4-4c8f-b945-dfcae58ba59a","keyframes":{"transform":["translate3d(-511.68833%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55c08b00-9906-4cbf-be03-fac2ff7fe438","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ff6a297-2a2f-4517-96ee-172d0dfdcfb0","keyframes":{"transform":["translate3d(-641.66658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Caso o link esteja oculto na página, isso pode ser considerado uma prática de Black Hat. Por isso, deixe os textos âncoras destacados. Uma dica é usar uma cor diferente e sublinhar. Ver mais

4 - Deixe o conteúdo livre de práticas maliciosas

[{"selector":"#anim-3a4e257f-1e49-4771-ada1-bdfa70f1d8ab [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e2d69346-570d-4dde-8f98-d8db022ecab8","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32536cd2-b551-42d3-8ab9-7984b61fead5","keyframes":{"transform":["translate3d(-97.46031%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c145c49-1eba-46b9-8c3f-848e2c8868c7","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35a3e5f4-1a4e-4add-a9ab-cacb2c70e701","keyframes":{"transform":["translate3d(-125.80646%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5e39c90-be7e-4a8e-988e-1373539c8db1","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac328da5-c51b-4c55-a98c-306fa9b4ebeb","keyframes":{"transform":["translate3d(-115.38462%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f6456282-d6cd-4960-a4e9-afd3c1629180","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-099ab59e-972b-4003-81cd-f2824f9ad94a","keyframes":{"transform":["translate3d(-511.68833%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d93da63a-7ad5-4354-acc9-3031f87249b5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1d00a80-ca0c-4502-8a1f-298e2f5e0507","keyframes":{"transform":["translate3d(-641.66658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Caso os bots do Google identifiquem que o conteúdo tem alguma prática maliciosa, a página não vai ser ranqueada e entregue aos leitores. Ver mais

5 - Pense na navegação

[{"selector":"#anim-e6a849c8-a906-4f02-9f98-60c4a70baaeb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4276b9f7-9ff7-4e13-ac64-6461720890a5","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6f17d3aa-2856-4ad4-8ecb-65d6523bb300","keyframes":{"transform":["translate3d(-97.46031%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9bacf69-26c9-4d23-9bf6-ad40a97d13d6","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d94e23b-0f27-4176-8015-0b660ed88ed7","keyframes":{"transform":["translate3d(-125.80646%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f24d97d-e6c3-4c08-8919-7cd9ffb85ad8","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2168173-58c8-4691-a0e1-2d71ceaee782","keyframes":{"transform":["translate3d(-119.5122%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82510ad1-d04c-4c1f-b6e5-2868fa602289","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edeeefec-1b90-4749-82b6-95f1a4991003","keyframes":{"transform":["translate3d(-511.68833%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a95c126-a202-4276-b589-91ce40ec0f09","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-06149158-afdb-4d70-a525-efe8a14559f8","keyframes":{"transform":["translate3d(-641.66658%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Configure o link do artigo para que, após o clique, ele seja aberto em outra guia. Dessa forma, ele consegue voltar a ler o conteúdo inicial, podendo conferir dicas, tirar dúvidas e até ver outros componentes da página principal. Ver mais

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