SEO e UX: veja como unir essas duas estratégias e criar projetos de sucesso

[{"selector":"#anim-141adf90-e7ed-429e-87f7-ad8d6841bfff [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7a348deb-c246-439c-b4eb-4fe829be21ee","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5e74bf0-252d-43b3-9d9a-9415a3167f69","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-891ed5ce-7346-4c6a-84cb-b4d8d4453907","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] CONFIRA A experiência do usuário é um dos fatores cruciais para o posicionamento de sites nos mecanismos de busca. Com isso em mente, unir o conceito de UX ao SEO é uma estratégia que pode ser altamente benéfica na construção de um produto digital. Conheça as principais etapas a seguir.

Análise heurística

[{"selector":"#anim-baaeba99-f684-4427-b7e5-5f91f6139fa5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c86838bc-3254-4147-97bc-fd85fccd8a7c","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f3217f9-a259-452d-8568-afba40a4f8d7","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-689d219d-e31a-4dab-a62b-d7b1b7cde667","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3604fd15-d3d9-46a9-b97a-c7caf4618dfb","keyframes":{"transform":["translate3d(-120.42554%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76ca0dd3-4173-43cd-97c1-639ea5a1d155","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-530bf4aa-fbd3-4a67-851f-777baf1efad5","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O primeiro passo é realizar um levantamento para definir as principais métricas a serem utilizadas. Para isso, é feita a verificação do fluxo de usuários no site, análise de concorrência e identificação dos principais problemas, seguindo as boas práticas de UX.

Geração de ideias

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Pesquisa e validação

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Desenho de interface

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Conheça o trabalho da Gear SEO

[{"selector":"#anim-114b815c-7ec4-436f-aeac-46e531ddcf37 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-df1183d9-1105-4eed-b2a0-0f25247ec63a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfc7fd22-cccd-479b-a1bc-d2b8d0733464","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f4571a4-c780-4179-8c56-6aae6ee80972","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f0073691-7f10-4fc7-aded-deb4cdc3b622","keyframes":{"transform":["translate3d(-117.25352%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea5e7a9a-28b0-44fa-955e-fb7479fd9817","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fc60df8-1239-41db-8a10-f7168b6d45ea","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1dfa2b3d-2ee1-4635-9bc8-96236cc51d56","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Com esse produto, é possível unir o UX ao SEO e garantir que a experiência do usuário seja satisfatória, o que contribui para a fidelização e o crescimento da marca. Quer saber mais sobre esse processo? Então, confira abaixo o artigo completo! CONFIRA

Mais conteúdos

[{"selector":"#anim-4adfa8e6-9530-4771-a499-ddc9249c0aca","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a92a9f48-2dee-4549-9ada-41dc0885be4e","keyframes":{"transform":["translate3d(-116.4557%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f050ee38-7bad-4fdf-9a43-0efa7c3a366d","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-50b09cbb-eca0-4b66-a30a-1c0fa6546019","keyframes":{"transform":["translate3d(-132.43245%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63185cfa-0618-4c8e-9daf-818738e71c43","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46ddc99c-e019-41b9-89b1-7f23f57faec9","keyframes":{"transform":["translate3d(-263.97057%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8703fa6f-b0ed-41aa-be1e-507e5cc04098","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7b92201e-7a91-443a-b015-13e5edfd99c8","keyframes":{"transform":["translate3d(-249.32433%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc206e52-02ec-4953-91f2-6ac8e394b66c","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b4e1566-ac3f-4f21-a9d8-8ff199f7cfec","keyframes":{"transform":["translate3d(-137.5%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Agência especializada em SEO O que são links internos? Quem define as categorias de um site?