Meta description atrativa: confira 5 dicas!

[{"selector":"#anim-ca5b76c6-b771-4f19-a5fb-d2a3fb60f3a1","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a491a36-fa0c-4769-bd75-83948542cbab","keyframes":{"transform":["translate3d(-117.32027%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0bf1a69-3428-46a6-b734-2d2f9c0fe125","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2408ef8-47a8-4c68-a4c9-6b6bb8d9c2a0","keyframes":{"transform":["translate3d(-421.33342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] A meta description é seu primeiro contato com o usuário nos resultados de busca. Veja cinco dicas para criar descrições que atraem cliques de forma eficaz, sem sensacionalismo! Ver mais

Seja claro e direto

[{"selector":"#anim-88364a67-110d-495b-9597-64e80e071066","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8935c4d-3b5a-4e53-87e8-b6639f5e37f7","keyframes":{"transform":["translate3d(-118.00643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1af3a8cf-a7ff-4b05-a2fb-dc23a1cb3e7d","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55df8ff5-e2a1-4d8c-a0a2-05438a31ae9f","keyframes":{"transform":["translate3d(-116.24204%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9780ef6-19a4-479f-9cdb-775b3ce8cafd","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-d876ccf7-22c9-4e92-bc08-bd007310988e","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b189fcac-46e1-4447-b3dd-0894c34a1da7","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ao criar sua meta description para o Google , explique exatamente o que o usuário encontrará ao clicar no link. Por exemplo: “Confira 5 passos simples para aumentar seu tráfego com SEO”. 1 Ver mais

Use a KW de forma natural

[{"selector":"#anim-4981541e-3e95-426e-88dc-68b3657fb5f0","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e1ac35e-f10f-4d8d-b3ca-f1415ebaea9e","keyframes":{"transform":["translate3d(-118.00643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-964f649f-17a9-4de0-9221-7365a7efb54c","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf9c7e54-d4e2-44ed-9481-45ab39a30802","keyframes":{"transform":["translate3d(-116.24204%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed62715b-6e10-4c27-bd7a-ae007371cc60","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-92fee602-db6e-4d93-a0b7-4033804bf4b7","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-131eb6c9-cdf9-4895-8117-5344f5fdaaf3","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Evite repetições excessivas para atrair os bots do Google e inclua a palavra-chave com naturalidade na meta. Exemplo: “SEO para iniciantes: dicas para aparecer nas primeiras páginas do Google”. 2 Ver mais

Destaque o valor do conteúdo sem exagerar

[{"selector":"#anim-3c6a8b96-326c-42f5-aa1a-1efc542993a6","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be23a03e-4f3f-4fde-b01f-be5f01d6b86a","keyframes":{"transform":["translate3d(-118.00643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-099d50ba-3a1d-4690-8c74-d38dc3dcd2cd","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-283ca63d-d50a-4579-9915-097e10d27670","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98d5398b-1891-4cff-8c77-627eec05e5b2","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-278c6c4a-7c7c-4a5f-95c1-7b25a5acdf5b","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93ec48eb-e8d8-4632-b4de-669d77b216e1","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Foque as vantagens reais do seu conteúdo e mostre como ele resolve um problema sem exageros. Para exemplificar, veja o trecho: “Entenda como aumentar o tráfego orgânico com técnicas de especialistas”. 3 Ver mais

Crie curiosidade sem enganar

[{"selector":"#anim-b521e223-8137-441a-89b5-1ea523bb3f90","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e9d4020-bfba-4976-875d-7ed4c7a33eac","keyframes":{"transform":["translate3d(-118.00643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e4fa577-c964-4891-a856-1ca5fe885848","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-074f6a14-d9a5-4343-bc5b-d4293ceaf3b0","keyframes":{"transform":["translate3d(-116.24204%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb38f64b-249f-4461-b63a-03f7b6e5612c","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-9d3e22c7-07f1-40f2-ae8f-9dadd46f59f1","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cecf43c9-d9f1-47f8-b848-a3941652ad49","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Desperte a curiosidade de forma sutil, usando questões ou temas intrigantes para chamar atenção. Exemplo: “Você está fazendo SEO corretamente? Descubra os erros mais comuns”. 4 Ver mais

Crie a meta description com concisão

[{"selector":"#anim-aafe010f-b89b-4d51-a196-34b198c2c024","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-522401da-f630-4ac7-a7b0-252d7cd996d0","keyframes":{"transform":["translate3d(-118.00643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95dd95dc-cc22-4015-85c1-c1e51b5ac763","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9856058-f3af-4d9c-b7fe-2e0be8e2cf8b","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d7bda53-acfb-47fd-af70-3b3bc6726d49","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-b3572023-be55-48ae-9b43-c59fe1bc7b6f","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-56313878-45e7-4ba7-b4b7-6c2ce00e9907","keyframes":{"transform":["translate3d(-174.66666%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mantenha a meta descrição de SEO no limite de 155 caracteres para garantir que ela seja exibida corretamente nos resultados. Seja direto e objetivo, como no exemplo: “Métodos de SEO para melhorar seu site”. 5 Ver mais

SEO na prática!

[{"selector":"#anim-2efedff2-efe1-46a9-9649-d0c11821fe2e","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d8696b76-4d9d-41ec-8d17-35757869f659","keyframes":{"transform":["translate3d(-117.0418%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57674345-b572-406c-9f95-f7ee662cc74f","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02658981-5ecd-4e53-a949-0efdf8a66e79","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-447b6a3b-d889-46f8-b525-1529874afb7b","keyframes":{"opacity":[0,1]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-773d0f71-e142-47ce-a355-2479f6daaa4b","keyframes":{"transform":["translate3d(-325.33339%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":500,"duration":900,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Quer aprender SEO na prática? A Gear SEO tem conteúdos completos para ajudar você a otimizar o seu site e alcançar melhores resultados! Confira! Saiba mais

Mais conteúdos

[{"selector":"#anim-4643b606-0238-40e6-a24f-d1fe1f17a2c1","keyframes":{"transform":["scale(1)","scale(1.05)","scale(0.995)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":600,"easing":"ease-in-out","fill":"both","iterations":3}] [{"selector":"#anim-c126bb40-6d80-4b58-9f43-00b282bf0ddf","keyframes":{"transform":["translate3d(-137.9562%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3a354a8-4d8a-4e56-ad98-de8fdd05e471","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9683a466-4f77-47ab-bd4e-7f1304605263","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-db7112b7-e56a-4ec7-989a-3a93b13b1831","keyframes":{"transform":["translate3d(-272.26275%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc49cd32-13ee-4a6d-988c-7c6e659ad1c6","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a0309c1-3824-4edb-8204-da04ecc28396","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-87a518a6-fd3a-4425-bd2b-010e2e94ff5c","keyframes":{"transform":["translate3d(-265.69342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad9a9d44-5da3-4c44-8877-e1052c17b456","keyframes":{"opacity":[0,1]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fa1c4758-b58d-4e54-803e-8fc5ca6cd7a8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":550,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Agência especializada em SEO