Saiba como utilizar o FAQ para potencializar a estratégia de SEO

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[{"selector":"#anim-8cb526ca-e9c0-43fe-89d6-b9e1671ffb69 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-24.96513866004487%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a7853414-4d03-440c-87b1-2583c171ba8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13f407f6-f031-45c5-834c-ece574d3a4ee","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce06d78a-7f6a-44c2-9cf1-d25ced1e54a9","keyframes":{"transform":["translate3d(-116.49485%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] CONFIRA Afinal, o que é FAQ ? O recurso Frequently Asked Questions (FAQ) é um formulário de perguntas e respostas com as principais dúvidas dos usuários sobre um produto, serviço ou empresa.

[{"selector":"#anim-8f39b8f2-751c-4882-b9f0-8699492c0c6f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9f38b7d2-6b61-4e78-990a-1f63d58c6fcd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aef7c05b-f56e-4ff5-a10b-ee25d01e13be","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-070ab429-676a-4209-9d7e-da2d04ad0dc3","keyframes":{"transform":["translate3d(-115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] CONFIRA Quando é estruturado corretamente, ele otimiza o tempo de atendimento. Por ter mais chances de aparecer nos resultados dos mecanismos de busca, o recurso atrai tráfego orgânico. Para melhorá-lo no seu site, siga as dicas a seguir!

Foque nas dúvidas da persona

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Organize as dúvidas por tema

[{"selector":"#anim-896c8db6-46f1-4253-9fa7-ef79095c6584 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-36ebd5d3-4266-4c2c-819a-3548b8aa7beb","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7c1c91ff-012c-46cd-92ba-f54062ed36eb","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbad5657-9ad0-469f-869c-a91944f9e152","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1770cb42-b54d-43d0-adfe-9d00f865b125","keyframes":{"transform":["translate3d(-119.4332%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89ae45d8-f76d-4abf-92ef-47c45926dfe5","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2610d40a-5d7a-4f8e-905d-eac33d711efc","keyframes":{"transform":["translate3d(-116.27119%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O recurso FAQ precisa ser rápido e fácil de acessar. Por isso, é importante organizá-lo por temas. Caso não seja possível responder à dúvida do usuário no espaço limitado, coloque um link para a página relacionada.

Use palavras-chave relevantes

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Monitore o desempenho

[{"selector":"#anim-81264973-be1e-4b21-ab7c-b93b9902fac6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a2571599-b56e-46f8-83c6-e8c695c39b4c","keyframes":{"opacity":[0,1]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86923fbc-4c45-4df7-9ac2-8c314cfb1349","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fcc463e9-c7da-44eb-b1da-31e0f899d8ee","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64236c99-e32f-4e57-ac16-3d4330240d9a","keyframes":{"transform":["translate3d(-116.90141%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fdc41da0-7b24-4921-8690-fd63add0bc8c","keyframes":{"opacity":[0,1]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d206ba58-573d-4670-8f63-486152bd8681","keyframes":{"transform":["translate3d(-117.0418%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":200,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Para saber se a estratégia de SEO está tendo retorno, acompanhe os resultados da página para verificar melhorias. Considere fazer uma atualização periódica das perguntas e inserir links internos que são mais relevantes para a conversão.

Otimize o conteúdo

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Aprenda mais sobre SEO!

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